Agitate a bit—make it feel like you’re in the same situation as your audience.
Then reassure them that they’re in the right place.
In the next section, you’ll hash it out.
Sugar plum sweet roll shortbread chocolate bar tart. Pastry marshmallow shortbread bonbon cookie toffee. Sesame snaps marzipan cake chocolate bar cupcake.
How can you solve their problem?
What makes your offerings unique from everyone else?
How have they informed the way you run your business?
What makes you equipped to solve their problem?
Why do you care about this problem?
Something here.
Do you have a favorite genre or band/musical group? Any Air Supply fans out here?
which music is your jam?
Something here.
Care to share?
Why are they your heroes?
favorite heroes
Something here.
Feel free to change this question up depending on what matters to you!
favorite BEVERAGE
Something here.
Don’t be afraid to elaborate—maybe share why it’s your motto :)
my motto
If you and the reader met up for lunch and got to know a bit about each other, what would you tell them?